Brunswick Group Releases Survey on Communicating with the Investment Community in the Digital Age

On January 30, 2019, Brunswick Group LLC released a survey analyzing digital media use by buy-side investors and sell-side analysts globally. According to the survey, in 2018, investor use of digital media to make investment decisions hit the highest levels recorded, with 88% of the investors reporting that they make investment decisions or recommendations based on something they learned from digital media – up from 70% in 2017 and 41% in 2015. However, the most notable finding of the survey was the rapid increase in the number of investors who want to hear directly from CEOs and other senior executives via digital media (49% compared to 28% in 2017). This increase is especially significant among sell-side analysts, 59% of whom say that they now use digital media to stay connected with CEOs. The full report is available here.